Affective intelligence & Motivated reasoning& Backfire effect
Affective intelligence (idea that affect, emotion, and reason beneficially work in concert in Motivated reasoning (idea that affect,...
entertainment overcoming resistance model& The sleeper effect& Delay hypothesis
E ntertainment overcoming resistance model (entertainment media features can facilitate involvement with characters and/or narrative...
Transportation& The entertainment education (EE)
Transportation (when a person's mental systems and capacities become focused on the events in a media narrative). extended elaboration...
heuristics¢ral route&The heuristic-systematic model
heuristics (simple decision rules that substitute for more careful analysis of persuasive messages. central route (in ELM, information...
hostile media effect (HME)
idea that partisans see media as less sympathetic to their side, more sympathetic to the opposing side, and generally hostile to their...
Schemas
schemas (cognitive structures built up as people interact with the environment in order to organize their experience) Scripts (form of...
orienting response
human's instinctive reaction to sudden or novel stimulus #Chapter8
limited cognitive resources
in information-processing theory, idea that as more resources are directed toward one task, another will suffer) As a result, more...
Macro level Theory
Views media communications as mow powerful than personal communications News media create a scarcity of perspective Ubiquity...
Top-down/ bottom-up theory of political attitude formation
Definition: Ideological preferences are products of environmental conditions (top-down) and internal predispositions (bottom-up) that...
