Narrative persuasion theory
Definiton: Idea that absorption into a media narrative is a key mechanism in the story’s power to influence real-world beliefs and...
Schema theory
Definition: People do not hold memories in their minds as details of things past, to be called forth when required. Instead, memories are...
Information-processing theory
Definition :Theory for understanding how people deal with sensory information It is actually a large set of diverse and disparate ideas...
Mass entertainment theory
Definition: Theory asserting that television and other mass media. because they relax or otherwise entertain average people, perform a...
Reinforcement theory
Definition: More common name for phenomenistic theory, stressing the theory's view that media's most common effect is reinforcement....
Phenomenistic theory
Definition: Theory that media are ararely the sole cause of effects and are relatively powerless when compared with other social factors....
Two- step flow theory
Definition: The idea that messages pass from the media, through opinion leaders, to opinion followers. Keywords: opinion leaders,...
Information-flow theory
Definition: Theory of how information moves from media to audiences to have specific intended effects Keywords: information flow, agent,...
Middle-range Theory
Definition : A theory composed of empirical generalizations based on empirical fact. Keywords : empirical facts, physical sciences....
Limited- or minimal effects theory
Definition: The theory that media have minimal or limited effects because those feefcts are mitigated by a variety of mediating or...
