Information-flow theory
Definition: Theory of how information moves from media to audiences to have specific intended effects
Keywords: information flow, agent, Grid information sharing
Strengths
Examines process of mass communication in real world.
Provides theoretical basis for successful public information campaigns
Identifies barriers to information flow
Helps the understanding of infromation flow during crises.
Weaknesses
Is simplistic, linear, and source-dominated.
Assumes ignorant, apathetic populace.
Fails to consider utility or value of information for receivers
Is too accepting of status quo.
