Transportation& The entertainment education (EE)

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Transportation (when a person's mental systems and capacities become focused on the events in a media narrative).

extended elaboration likelihood model (E-ELM) (absorption in a narrative and response to its characters in a narrative enhance persuasive effects and suppress counter arguing if the story's implicit persuasive content is count attitudinal)

the entertainment education (EE) (occurs when pro-social messages are imbedded in popular media content).

#Chapter8