entertainment overcoming resistance model& The sleeper effect& Delay hypothesis
2015年10月14日
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ntertainment overcoming resistance model (entertainment media features can facilitate involvement with characters and/or narrative involvement leading to story-consistent attitudes and behaviors by overcoming various forms of resistance)
Delay hypothesis (idea that media effects can occur over time as people engage in information processing and recall, often leading to incorrect cognitions).
The sleeper effect (idea that attitude change not immediately measurable after reception of a persuasive message might occur over time as recipients forget factors typically influencing persuasion)
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