Theories
Discussion
More
human's instinctive reaction to sudden or novel stimulus
#Chapter8
Recent post
Affective intelligence & Motivated reasoning& Backfire effect
entertainment overcoming resistance model& The sleeper effect& Delay hypothesis
Transportation& The entertainment education (EE)
heuristics¢ral route&The heuristic-systematic model
hostile media effect (HME)
Schemas
orienting response
limited cognitive resources
Macro level Theory
Top-down/ bottom-up theory of political attitude formation
Share to your classmates
Search by chapter