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Mass Communication Theory

Media Talk

orienting response

human's instinctive reaction to sudden or novel stimulus

Recent post

Affective intelligence & Motivated reasoning& Backfire effect

entertainment overcoming resistance model& The sleeper effect& Delay hypothesis

Transportation& The entertainment education (EE)

heuristics&central route&The heuristic-systematic model

hostile media effect (HME)

Schemas

orienting response

limited cognitive resources

Macro level Theory

Top-down/ bottom-up theory of political attitude formation

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