Mass entertainment theory
Definition: Theory asserting that television and other mass media. because they relax or otherwise entertain average people, perform a...
Reinforcement theory
Definition: More common name for phenomenistic theory, stressing the theory's view that media's most common effect is reinforcement....
Phenomenistic theory
Definition: Theory that media are ararely the sole cause of effects and are relatively powerless when compared with other social factors....
Two- step flow theory
Definition: The idea that messages pass from the media, through opinion leaders, to opinion followers. Keywords: opinion leaders,...
Information-flow theory
Definition: Theory of how information moves from media to audiences to have specific intended effects Keywords: information flow, agent,...
Middle-range Theory
Definition : A theory composed of empirical generalizations based on empirical fact. Keywords : empirical facts, physical sciences....
Limited- or minimal effects theory
Definition: The theory that media have minimal or limited effects because those feefcts are mitigated by a variety of mediating or...
Attitude-Change theory
Definition : A stable tendency of evaluation and response to human's particular objects. Keywords: persuade, information, circumstances....