Narrative persuasion theory

Definiton: Idea that absorption into a media narrative is a key mechanism in the story’s power to influence real-world beliefs and behaviors.

Keywords: transportation, likelihood.

Strengths

• Focuses attention on individuals in the mass communication process

• Can enrich the elaboration likelihood model e

• Respects people’s cognitive processing of entertainment content

• Provides exploration of a wide variety of media information

• Provides a model for the construction of prosocial content

• Accounts for the operation of affect and cognition

Weaknesses

• Too oriented toward micro-level

• Has not demonstrated that effects of entertainment content are enduring and significant

• More needs to be known about the factors that enhance or prevent narrative persuasion effects

#Chapter8