To Manipulate or not to Manipulate: Is That Really Question?

Theories of the Effect of Media on Society

Generation Like Has Completely Transformed the Way News is Received

Media’s power rests in their ability to provide communication services that we use regularly and play a critical role in sustaining or ambushing what we perceive to be truth or ideal.

Agenda-Setting—The idea that media don’t tell people what to think, but what to think about

Bernard Cohen is generally credited with identifying the process

People not only learn about a given issue, but how much significance to attach to that issue from not only the amount of information in a news story but also its angle and the rate at which the audience is ambushed with that information from various platforms.

FORGIVENESS: The Media’s new “F” Word

On the evening of June 17, 2015, a mass shooting took place at Emanuel African Methodist Episcopal Church in downtown Charleston, South Carolina, United States.

Immediately after the shooting, the media focused on the families’ unanimous decision to forgive, the gash from this heinous American crime healing instantly.

Framing Theory (Or second order agenda theory or attribute-agenda setting)-Idea that people use sets of expectations to make sense of their social world and media contribute to those expectations

John F. Kennedy is one of the youngest, most charismatic American presidents. Even if you have never seen a presidential debate with Richard Nixon, old media op-eds focused on his youth and his freshness. There are endless close-ups of the president’s smile. The idea is to sell the package of an all American story.

Spiral of Silence (The Ask Me No Question and I Tell You No Lies Theory)- Caitlyn Jenner (formerly US gold medal Olympian athlete) emerged in July 2015 as a 64-year woman.

Any comments that were contrary to supporting Caitlyn Jenner were scolded:

Nickelodeon star Drake Bell received major backlash later Monday after tweeting out, “Sorry….still calling you Bruce.”

Within a few minutes, the 27-year-old “Drake & Josh” star had deleted the tweet, but the damage was already done.

#Chapter9