Macro level Theory
Views media communications as mow powerful than personal communications News media create a scarcity of perspective Ubiquity...
Media System Dependency
The more we use media, the more we depend on it, he more powerful it becomes. Media has the power not because of deliberate manipulation...
To Manipulate or not to Manipulate: Is That Really Question?
Theories of the Effect of Media on Society Generation Like Has Completely Transformed the Way News is Received Media’s power rests in...
