Media System Dependency
The more we use media, the more we depend on it, he more powerful it becomes.
Media has the power not because of deliberate manipulation but because of the way it meets the wants and needs in a given social system.
PBS’ “Generation Like” documentary explores how young people attach themselves to brands they like, promoting these brands incessantly online on their YouTube channels, for example, feeling a sense of accomplishment and belonging as they become unpaid marketing robots for these brands.
Knowledge Gap
A regional area versus urban area
There is a difference between h
ow the news media strategically informs some social groups over others.
The goal of the media is to make money. It should be to be the 4th Estate.
Decisions are about making money.
Example: Using renowned black radio host Tom Joyner in a commercial to sell McDonald’s all day-breakfast menu to poor black demographic
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